Gini Dietrich (@ginidietrich) has recently come into my life, and I like her a lot. We share a love of shoes, handbags, and Chicago. (We do not share a love of the morning hours.)
Her blog post here caught my attention because it’s directly related to my industry: foodservice. And towards the bottom, she quotes the CEO of a bakery who quotes Andy Warhol. They both get it:
“You need to be in people’s homes every 12 weeks.”
What can we (as a company) do to get into people’s lives every 12 weeks? What sort of experience can we create so people naturally want us to come back again and again, to the tune of 4 times a year at a minimum? And how do we simultaneously build relationships and give back to the community?
Lots to think about. Thanks for the launching point, my lovely Gini D.
