Mari

Gini: Be in people’s homes every 12 weeks.

In Business, Consistency, Strategy on 09/30/2009 at 12:13 pm

Gini Dietrich (@ginidietrich) has recently come into my life, and I like her a lot. We share a love of shoes, handbags, and Chicago. (We do not share a love of the morning hours.)

Her blog post here caught my attention because it’s directly related to my industry: foodservice. And towards the bottom, she quotes the CEO of a bakery who quotes Andy Warhol. They both get it:

“You need to be in people’s homes every 12 weeks.”

every12weeks

What can we (as a company) do to get into people’s lives every 12 weeks? What sort of experience can we create so people naturally want us to come back again and again, to the tune of 4 times a year at a minimum? And how do we simultaneously build relationships and give back to the community?

Lots to think about. Thanks for the launching point, my lovely Gini D.

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  1. Love the blog! This is one I will visit often to see what else you have found.

    @justinthesouth

  2. The only reason we don’t agree on morning hours is because you stay up all night!

    Your photo is making me hungry.

    I LOVE this blog idea. I can’t wait to watch it grow and succeed!!

  3. Personally, I feel that all commentators should receive a weekly supply of cupcakes. Not that you asked, of course, but then, I am known for thinking of things that others miss. Soooo, something, certainly to consider. #justsayin

    Great job, chica. Keep it up!

  4. I don’t agree with the 12-week rule. It’s just wrong and in this case almost cruel. In your particular business, the rule should be, “You need to be in people’s homes every week…2 weeks max” 😉

    Great idea for a blog. I look forward to reading more.

    Kevin.

  5. LOL @shellykramer! If that were the case, I could start charging money to be featured, no? (Entrepreneurial side of me coming out…) 😉

    And thanks for commenting, @chitrafficsign…—er… Kevin V!

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