Marc: Do you know what your market size is?

In Brainstorm, Business, Marketing, Strategy on 10/28/2009 at 8:16 pm

Marc is the Director of Marketing for a Chicago-based coffee joint. He’s a Berkeley MBA grad. But strip away the fancy titles and degrees and he’s still as smart as ever. And although I’ve only met up with him twice, I’m pretty sure that he’s my business soul mate.

We met for lunch yesterday along with his cousin who introduced us. The three of us had the most riveting conversation about business, strategy, operations, and marketing. Luckily, my business and our current growth challenges were the focus of their analysis. In trying to better understand the big picture, Marc asked one very simple, relevant, poignant, totally necessary question which stumped me:

Mari, do you know what your market size is?”


Ugh. Not in 2009, recent, tangible, hard numbers. Not like I should. Ugh. (Lame.)

That comment alone prompted me to revamp the old, dated, original market analysis and start to update it with current information to reevaluate the size (and our share) of the market – and brainstorm new ways to grow that market – so we can better strategize our next move.

Business soul mate, I’m telling you. And lucky me, the three of us have agreed to lunch on a regular basis and talk shop.


  1. Ok, this proves that wives are also guilty of not listening to their hubbies because I’ve asked Mari the market share question before. šŸ˜›

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