Archive for August, 2010|Monthly archive page

Maiko: Go Paperless with Evernote.

In Organization, Tech on 08/09/2010 at 9:38 am

Evernote Japan made its debut just a few months ago, and it hasn’t taken long for the Japanese to get swept up in its usability.

Here’s one tip from my friend Maiko, who’s a magazine junkie like I am:

Instead of tearing out pages of magazines you want to keep, take a picture of it and post it to your Evernote account. Sort the content into whatever folder/tags/categories makes sense, and then share the folder with whomever you want. Done and done.

So, like:

  • Redecorating your house? Take pictures of pieces/colors/layouts you like and share with your decorator.
  • Want to keep track of book, travel or recipe recommendations in those flight magazines? Take pictures of those lists and share with your spouse.
  • Discover a new gadget or pair of shoes you really really want in a magazine? Take a picture and share with your family/friends so they’ll know what to get you for your birthday. ­čÖé
  • Gary: The Right Partnerships are Critical.

    In Business, Marketing on 08/09/2010 at 9:02 am

    Gary Cohen is the SVP of Marketing for Redbox. He was a guest lecturer in one of my marketing classes at U of C, and after his presentation, I invited him to lunch. He graciously accepted.

    During our lunch conversation, Gary talked about Redbox’s STAGGERING growth over the past three years, including their projected $1bn in revenue for 2010 ($150m in 2007) with ZERO marketing spend. The reason for their drastic growth?

    “It’s totally been about partnering with the right distribution channels. Strategic partners and cluster locations have been critical to this business model.”

    Makes sense. I’m trying to find ways to apply this model to our business. Who can we partner with for optimal growth opportunities? How can we use the network effect to our advantage? What changes can we make to our business to make the scalability that much more feasible?

    Katie: ABC!

    In Cooking, Organization on 08/06/2010 at 1:11 am

    Katie is our Head Cupcakeologist and seriously one of the best hiring decisions I’ve ever made. I give myself full credit for knowing to snap her up ASAP. (Insert praises to high heaven here for having Katie apply for this job.)

    One of the reasons Katie is so fantastic is she’s super quick and fast. She’s always running around and doesn’t slow down. And one of the reasons she’s so super quick and fast is because of this little mantra she shared with me her first week of work:

    ABC – Always Be Cleaning!


    Seriously, try it. Clean up after yourself or as you’re working on something. It’ll make you go twice as fast.

    In fact, I’m probably going to have to make Katie a SuperCupcake cape sooner or later because she┬áalways be cleanin’!

    Art: Meet and Exceed Expectations.

    In Business, Experience, Human behavior, Marketing on 08/06/2010 at 1:04 am

    Professor Art Middlebrooks teaches Marketing of Services at University of Chicago Booth School of Business. I love his teaching style. I love the way he relates traditional marketing principles to current pop culture. And I loved our discussion on the whole concept of “underpromise and overdeliver.”

    He said that it’s actually been psychologically proven that underpromising and overdelivering makes a consumer actually think they’re not getting as high quality of a service. Their expectations are low, so they’ll possibly perceive you as shoddier than a competitor. Instead, he suggests to promise what you can actually follow through on, and then consistently deliver, over and over again.

    I’ve always run with the “underpromise, overdeliver” mindset, but now I’m wondering if I need to adapt it a bit: “promise, and deliver over and over.”

    What’s your customer service mantra? And how does it work for you?