Gary: The Right Partnerships are Critical.

In Business, Marketing on 08/09/2010 at 9:02 am

Gary Cohen is the SVP of Marketing for Redbox. He was a guest lecturer in one of my marketing classes at U of C, and after his presentation, I invited him to lunch. He graciously accepted.

During our lunch conversation, Gary talked about Redbox’s STAGGERING growth over the past three years, including their projected $1bn in revenue for 2010 ($150m in 2007) with ZERO marketing spend. The reason for their drastic growth?

“It’s totally been about partnering with the right distribution channels. Strategic partners and cluster locations have been critical to this business model.”

Makes sense. I’m trying to find ways to apply this model to our business. Who can we partner with for optimal growth opportunities? How can we use the network effect to our advantage? What changes can we make to our business to make the scalability that much more feasible?


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