Mari

Archive for October, 2012|Monthly archive page

Shannon: Grant For Good.

In Be memorable, Create, Dancing, Marketing, Networking, Organization, Relationships, Tech on 10/23/2012 at 1:29 am

I met Shannon when we were both on a panel last year in Chicago. She’s the super smart, hard working, inspiring founder of Pivotal Productions. We discovered that we were both tap dancers in a past life (although she won national tap dance competitions and I never even entered them). Here’s a snapshot of us doing a triple time step before our panel:

So, one of the best things she brought up was how she joined forces with a bunch of other small businesses to provide an amazing grant (like, $100K+ in business services) to one non-profit applicant via Grant for Good. Why is this brilliant?

1 – Two heads (or seven companies, in this case) are better than one. Businesses can do more when joining forces than operating solo.

2 – Harnessing requests for donated product or services – which is every small business’ challenge – is much easier if it’s handled in an organized, official way. (Saying, “Apply for our Grant for Good” > reviewing a million scattered requests for donations.)

3 – This gets more press. Let’s face it: we donate “in exchange for free press” all the time, but what does that really get us? A tiny logo on a banner? A quarter page ad in a program that nobody reads anyhow? By collaborating and doing something truly impactful, it’s likely to get more buzz.

I’m excited to apply this concept – and to tap dance again with Shannon. Next time, on stage!